What Is Seo?
Search engine optimization (SEO) is the process of attaining higher rankings on search engine results page through generating organic, free or un-paid traffic.
Search engines like Google, use the process of crawling to determine what type of topics a website discusses and how relevant it is. On this basis, it ranks the respective website on it’s Search Engine Results page. Lower rankings result in less website traffic which will decrease the number of customers eventually.
In order to boost your website traffic, we offer two kinds of SEO services – Off page SEO and On page SEO. Both focus on recommending your website or post to search engine users when they look for keywords that are relevant to your business.
Why Do You Need Seo Services?
01.
Targets Quality Traffic
Keyword specific searches results into quality traffic that leads to lesser bounce rate.
02.
Offers Better Conversion Rates
SEO improvement helps to increase surfers and convert them into customers.
03.
SEO more Beneficial than PPC
PPC through Search engine advertising is one of the most popular methods. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. However according to studies, it is revealed that users prefer visiting sites which earn ranks organically (unpaid, google algorithm driven).
04.
Leads to Cost Management
Inbound leads can lower the cost of lead generation versus outbound leads. If businesses can secure top ranks organically, financial spending for ppc and advertising would eventually decrease.
05.
Is a Long-Term Marketing Strategy
A website can maintain optimal ranking for at least 5-6 months unless competitors have boosted their SEO performances or changes in google algorithm has occurred?
06.
Increases Credibility
Improvements in SERP rankings also result in boosting credibility of the website in the eyes of customers.
How We Can Help in SEO ?
On Page Seo
On page SEO optimizes the website of the business to make it easy and relevant to the search engines. It ensures that elements of the website that are only visible to search engines (i.e., HTML tags, structured data) are well-optimized as per the latest algorithm.
Our on page SEO Techniques
- Use relevant keywords
- High-quality content publishing
- Page titles and meta descriptions
- Optimize page content and use body tags
- Content formatting and Headings (H1, H2, H3)
- URL optimization
- Page loading speed
- Increases mobile friendliness of website
Off Page Seo
SEO process carried outside the scope of business website is known as off page SEO. It includes methods like blog writing, microsites, social media promotions and backlink building to promote the website among internet users and rank it higher in SERP.
Our off page SEO Techniques
- Social Media Engagement
- Creating Backlinks
- Blog Creating
- Blog Commenting
- Guest Posting
- Competitor’s Research
- Local Listing
